What should I pay attention to when calculating selling prices?

Setting selling prices for products is one of the most important tasks for any shop owner. The good news is that you can determine selling prices entirely on your own. However, it's crucial to consider various factors to ensure that your prices are appropriate for both your business and your customers.

One advantage is that using Printegy doesn't have any additional impact on pricing, as it's free to use with no hidden costs. Our product costs are notably low in the PoD market, giving you another cost advantage.

When pricing, fixed costs must be taken into account. These include things like the monthly fee for your shop, subscriptions for graphic software, or image databases. These costs need to be allocated to the products sold to ensure they are covered.

Additionally, there are variable costs that need to be considered. These include one-time expenses for themes and plugins as well as various marketing efforts to promote and sell your products.

In addition to direct costs, you should also consider your working time for designing and integrating products, maintaining your shop, and communicating with customers. Your time and effort should also have value and be factored into pricing.

Overall, it's important to strike a balance between competitiveness, covering costs, and having a reasonable profit margin. Through careful calculation of selling prices, you can ensure that your business is profitable and your customers are satisfied with fair prices.