How much should I spend on advertising for my PoD-business?

In the world of Print-on-Demand, one thing is undisputed: Advertising is the key to success! At Printegy, we place great importance on this and want to support you in your PoD business. In a highly competitive market, such as the T-shirt business, a strong presence and customer engagement are crucial! While SEO optimization is an important foundation for your online shop, it often isn't sufficient on its own to attract customers. This is where advertising comes into play!

The burning question that likely brought you here is: How much should I spend on advertising for my PoD business? Money is a topic that is generally not discussed, but we're talking about it so that you can ultimately have more of it in your business!

Our recommendation is: invest no less than 30% of your revenue in advertising

Only at this threshold will you achieve a consistent increase in new customers. You may be thinking that it's challenging to allocate 30% for advertising in the early stages of your PoD business and are concerned that you either have to reduce your profit by 30% or increase product prices by the same amount, which could be a risky move for acquiring new customers...

However, we have another solution for you! Thanks to our optimized manufacturing processes, our ability to order larger quantities from our manufacturers, and our minimal administrative overhead, we can offer low purchase prices. This allows you to maintain a solid profit margin with your online shop despite high advertising expenses.

Advertising in Numbers: Your Profit with PoD Advertising at Printegy

Now, let's take a closer look at the numbers to illustrate our concept. Suppose you're selling a T-shirt for ≈ 30€ euros gross, including shipping, which corresponds to ≈ 25€ net. The production cost with us is ≈ 10.50€ net (including shipping), and you plan to allocate the recommended 30% for advertising costs (≈ 9€). After deducting these expenses, you still have a pleasing ≈ 5.50€ in your pocket as profit!

The importance of advertising expenses should not be underestimated. They not only serve to acquire new customers but also to build trust in your product. Advertising efforts increase the awareness of your shop and provide an opportunity to track the preferences and behavior of your customers. Therefore, cutting corners on advertising should be avoided because with Printegy, you are already saving in the right place!

Interested in the topic? Then check out our explanatory video on advertising in the PoD business.

Are you ready to get started and achieve impressive profits? Don't wait any longer—start with Printegy now and build your PoD business successfully! Your success is our success, and we look forward to accompanying you and your online shop on this exciting journey.